Top 10 Automated Tools to Get Reviews and Feedback on Amazon While Following Amazon's Fair Policies

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As an Amazon seller, gathering reviews and feedback is crucial for building customer trust and improving product visibility. However, Amazon has strict policies regarding how reviews can be obtained. Using automated tools that comply with these policies can help you effectively increase the volume of reviews while avoiding penalties. In this blog, we’ll explore the top 10 automated tools that can help you gather reviews and feedback in a compliant and ethical manner on Amazon

Why Automated Feedback Tools Matter

1. Saves Time and Effort: Automate repetitive tasks like feedback requests and follow-ups.
2. Builds Seller Reputation: Positive reviews establish trust and credibility.
3. Increases Visibility: More reviews lead to better search rankings.
4. Boosts Sales: Reviews influence purchasing decisions.
5. Offers Insights: Use feedback to identify areas for improvement.

Top 10 Automated Feedback Software for Amazon Sellers

1. FeedbackExpress

What it is: FeedbackExpress is a cloud-based tool designed to streamline review requests and feedback monitoring.

Why Use It: It provides automated email templates, negative feedback alerts, and A/B testing to refine your messaging.

Pros:

• Easy to use with pre-built templates.

• Real-time alerts for negative feedback.
  Cons:

• Limited customization for experienced sellers.

Visit FeedbackExpress

2. FeedbackFive

What it is: One of the earliest tools designed for Amazon sellers, FeedbackFive focuses on automating feedback requests and tracking customer reviews.

Why Use It: Its multi-marketplace support makes it ideal for international sellers.

Pros:

• Comprehensive analytics.

• Multi-language support for global markets.
  Cons:

• Higher-tier plans can be expensive for small sellers.

Visit FeedbackFive

3. SageMailer

What it is: A simple yet effective tool for automated review requests and feedback monitoring.

Why Use It: SageMailer is ideal for budget-conscious sellers seeking compliance and efficiency.

Pros:

• Affordable pricing plans.

• Blacklist feature to exclude specific customers.
  Cons:

• Limited advanced reporting compared to premium tools.

Visit SageMailer

4. BQool Feedback Central

What it is: A powerful AI-driven tool that combines customer feedback, competitor analysis, and advanced reporting.

Why Use It: Perfect for sellers needing detailed insights into customer behavior and market trends.

Pros:

• AI-powered email scheduling.

• Competitor performance analysis.
  Cons:

• Steeper learning curve for beginners.

Visit BQool Feedback Central

5. Xsellco Feedback

What it is: A feedback tool focused on integrating customer support with review management.
Why Use It: Ideal for sellers looking to combine feedback monitoring with customer service.
Pros:

• Helpdesk integration for faster resolution.

• Negative feedback alerts.
  Cons:

• Features may overlap with existing helpdesk software.

Visit Xsellco Feedback

6. SellerLabs Feedback Genius

What it is: A robust tool for personalized email campaigns and in-depth analytics.

Why Use It: Helps refine messaging with A/B testing and detailed performance metrics.

Pros:

• Advanced personalization options.

• Comprehensive analytics dashboard.
  Cons:

• Slightly higher cost for small-scale sellers.

Visit SellerLabs Feedback Genius

7. Helium 10 Follow-Up

What it is: Part of the renowned Helium 10 suite, Follow-Up specializes in review requests and customer segmentation.

Why Use It: Seamlessly integrates with Helium 10’s suite for inventory, keyword, and trend analysis.

Pros:

• All-in-one platform for Amazon sellers.

• Data-driven automation features.
  Cons:

• Subscription can be expensive if other tools in the suite are unused.

Visit Helium 10 Follow-Up

8. Jungle Scout Launch

What it is: A tool designed for managing product launches, promotional campaigns, and feedback collection.
Why Use It: Best for smaller sellers combining customer engagement with launch strategies.
Pros:

• Easy integration with product launch campaigns.

• Affordable pricing.
  Cons:

• Limited to basic automation features.

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9. Sales Backer

What it is: A straightforward tool focused on automating review requests and feedback generation.

Why Use It: Simplified interface and affordable pricing make it great for beginners.

Pros:

• Affordable for new sellers.

• Simple setup and operation.
  Cons:

• Fewer advanced features compared to other tools.

Visit Sales Backer

10. Bindwise

What it is: A compliance-focused tool that monitors account health and manages feedback requests.

Why Use It: Ideal for risk mitigation and staying on top of Amazon’s policies.

Pros:

• Account health monitoring.

• Policy violation alerts.
  Cons:

• Limited focus on analytics compared to other tools.

Visit Bindwise

How to Choose the Right Feedback Tool

When selecting a tool, consider:

• Compliance: Ensure adherence to Amazon’s guidelines.

• Customization: Look for tools offering personalized messaging.

• Automation Features: Prioritize scheduling and segmentation capabilities.

• Analytics: Comprehensive data helps refine your strategy.

• Pricing: Choose a plan that aligns with your budget.

Best Practices for Using Feedback Tools

1. Personalize Messages: Avoid generic templates for a better customer connection.

2. Time Requests Effectively: Send follow-ups a few days after delivery.

3. Provide Value: Include tips or discounts to enhance customer experience.

4. Monitor Feedback: Address negative reviews promptly.

5. Stay Compliant: Never incentivize reviews, as this violates Amazon’s policies.

Frequently asked questions

Are these tools Amazon-compliant?

Yes, most are designed to comply with Amazon’s guidelines, but always verify compatibility.

How do these tools handle negative feedback?

They often provide real-time alerts, allowing you to resolve issues proactively.

Do I need multiple tools?

No, one or two tools tailored to your needs will suffice.

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