How to Get the Easy Ship Prime Badge on Amazon: A Complete Guide

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Amazon Prime is synonymous with fast, reliable shipping and enhanced customer satisfaction. As an Amazon seller, securing the coveted Prime Badge can significantly boost your visibility, sales, and customer trust. This blog post will walk you through the process of obtaining the Prime Badge with authentic details and actionable steps.

The Prime Badge signifies that a product is eligible for Amazon Prime benefits, including free one-day two-day shipping and other exclusive services. Products with this badge are more likely to attract Prime members, who are some of Amazon’s most loyal and frequent shoppers.

1. Customers trust Amazon Prime offers for their fulfillment excellence and tend to prefer Prime-eligible products when shopping.

2. Adding the Prime badge to your listings can help boost your business and potentially accelerate its growth.

3. Amazon's Easy Ship Prime is an exclusive, invite-only program designed for high-performing Easy Ship Guarantee sellers, allowing you to earn the Prime badge for your products.

What is the Amazon Easy Ship Prime Badge?

1. Enhanced Visibility and Discoverability: Boost the visibility of your listings, making it easier for customers to find your products.

2. Increased Customer Trust and Sales: Gain customer trust with the Prime badge, which can lead to more orders and higher conversion rates.

3. Exclusive Access to Deals and Sales Events: Participate in special deals like Lightning Deals, Deal of the Day, and Best Deals to attract more buyers. Additionally, unlock opportunities to feature in major sales events such as the Amazon Great Indian Festival, New Year Sale, and Big Billion Day, helping your business grow exponentially.

Benefits of Enrolling in Easy Ship Prime:

1. You are enrolled in Amazon Easy Ship, have an active account, and meet the Amazon Easy Ship performance requirements.

2. Your account is enrolled on the Easy Ship Guaranteed Delivery Program for 30 days, and you have fulfilled at least 1 Guaranteed Delivery order during this period.

3. You are able to ship all your Amazon Easy Ship orders either on the same day or the next day.

4. You will be required to offer free shipping on all SKUs assigned to the Guaranteed Delivery Program.

5. Only items being fulfilled through Amazon Easy Ship, with package dimensions within 50 x 35 x 30 cm and weight under 9 kg, are eligible for Easy Ship Prime.

Eligibility Requirements:

Note: This program is currently by eligibility and limited to high-performing Guaranteed Delivery sellers. To check your eligibility, Fill Easy Ship Prime Eligibility Form. The status of your request will be updated within two business days via email

1. Log in to Amazon Seller Central: Access your account using your registered credentials.

2. Understand the Program: Before submitting your request, review the help pages on Guaranteed Delivery and Easy Ship Prime to fully understand the program requirements.

3. Fetch Merchant Token: Click the provided link to retrieve your Merchant Token and ensure it is included in your application.

4. Provide Registered Email ID: Enter the email address associated with your Seller Central account.

5. Select Program: Choose the desired program (e.g., Easy Ship Prime) from the available options.

6. Submit the Form: Complete all required fields, double-check the information, and click "Next Step" to submit your request.

What Happens Next?

1. Eligibility Check: Amazon will review your eligibility for the selected program and update you on the status of your request within two business days via email.

2. Onboarding or Guidance:

   • If your account meets the program's performance thresholds, Amazon will initiate the onboarding process.

   • If your account does not qualify, Amazon will provide guidance on the performance improvements needed to become eligible in the future.

Steps to Fill Out the Amazon Easy Ship Prime Eligibility Form:

Tips for Securing and Retaining the Prime Badge

1. Optimize Inventory Management

• Ensure your inventory levels are sufficient to meet demand.

• Use Amazon’s tools like the Restock Inventory Report to avoid stockouts.

2. Monitor Performance Metrics

• Regularly review your shipping and customer service metrics.

• Address any issues immediately to prevent suspension of Prime benefits.

3. Leverage Amazon’s Tools

• Use Automated Pricing to stay competitive.

• Opt for Amazon Advertising to boost product visibility.

Frequently asked questions

Why should I enroll for Easy Ship Prime?

The Easy Ship Prime program allows you to offer the Prime badge for your Amazon Easy Ship products if you maintain the program's performance thresholds. This enhances your product visibility and offers free delivery to Prime members, leading to higher chances of sales.

How is Easy Ship Prime different from the Guaranteed Delivery Program?

The Amazon Easy Ship Guaranteed Delivery Program allows sellers to charge a shipping fee for One-Day and Two-Day Delivery orders to Prime and non-Prime customers, but it does not provide a Prime badge. Enrolling in Easy Ship Prime lets sellers offer free delivery to Prime members with a Prime badge visible on eligible products.

Why is the Prime badge missing from my offers?

Make sure:

• You are enrolled in Easy Ship Prime and Guaranteed Delivery programs.

• The Prime slider is enabled.

• The package dimensions and weight are within the limits (50x35x30 cm and 9 kg).

• The offer is not restricted from the Guaranteed Delivery program.

• If issues persist, contact Selling Partner Support.

Reclaim Your Easy Ship Prime Badge Today!

Struggling to reactivate your Easy Ship Prime badge? Get expert solutions to regain your Prime status and unlock exclusive benefits for your Amazon business. Act now to grow your sales and visibility!

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