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How Long Does Amazon Reinstatement Take?

If your Amazon seller account has been suspended, one question is probably burning in your mind: How long will it take to get reinstated? The answer isn’t always straightforward—Amazon’s process can feel like a black box—but don’t worry. At SellerReinstatement.com, we’ve helped hundreds of sellers navigate this mess, and we’re here to break it down for you. Let’s look at the timeline, what affects it, and how you can speed things up.

The Short Answer: It Depends

Amazon doesn’t publish an official reinstatement timeline, but based on our experience, the process typically takes anywhere from 2 days to 2 months. Most sellers hear back within 1–3 weeks if their appeal is solid. However, several factors can stretch—or shrink—that window. Here’s what you need to know.

What Determines the Reinstatement Timeline?

1. Type of Suspension

Not all suspensions are created equal. The reason behind your account deactivation plays a huge role in how long reinstatement takes:

• Performance Issues (e.g., late shipments or high order defect rates): These can often be resolved in 3–10 days with a clear Plan of Action (POA).

• Policy Violations (e.g., selling restricted products): Expect 1–3 weeks, as Amazon reviews your compliance history.

• IP Complaints (e.g., trademark or counterfeit claims): These can drag on for weeks or even months, especially if you need to negotiate with the complainant or provide legal documentation.

2. Quality of Your Appeal

Your POA is make-or-break. A vague, sloppy appeal? You’re looking at delays or outright rejection, pushing the process past a month. A detailed, well-structured appeal that addresses the issue, fixes, and prevention? You could be back in business in under a week. (Need help crafting one? We’ve got a 95% success rate— for expert support!)

3. Amazon’s Review Process

Amazon’s Seller Performance team doesn’t work on a first-come, first-served basis. High-volume periods (like Q4) or complex cases can slow things down. On average, initial reviews take 2–7 days, but escalations or follow-ups can add weeks.

4. Your Response Time

If Amazon requests more info—like invoices or a revised POA—every day you delay adds to the clock. Act fast to keep the process moving.

Typical Timeline Breakdown

Here’s a rough guide based on real cases we’ve handled:

• Day 1: You get the suspension notice and start analyzing the issue.

• Day 2–3: You submit your appeal (faster with pro help!).

• Day 4–10: Amazon reviews your case. You might get a response—or a request for more details.

• Day 11–21: If approved, your account is reinstated. If denied, you revise and resubmit (this can loop a few times).

In rare cases—like severe fraud allegations or legal disputes—reinstatement can take 60+ days or may not happen at all without expert intervention.

How to Speed Up Reinstatement

Want to get back to selling ASAP? Try these tips:

• Submit a Strong First Appeal: Nail it on the first try with a POA that checks all the boxes: admit the issue, fix it, prevent it. No guesswork.

• Provide Documentation: Include invoices, supplier letters, or compliance proof upfront to avoid back-and-forth.

• Follow Up: Check Seller Central daily and respond to Amazon’s requests within 24 hours.

• Get Help: Professionals (like us!) know Amazon’s system inside out and can cut through the red tape.

What If It’s Taking Too Long?

If weeks turn into months, don’t panic—but don’t sit idle either. Escalate your case through Seller Central’s “Request a Review” option, or hire a reinstatement service to take over. At SellerReinstatement.com, we’ve turned stalled cases around in as little as 48 hours by leveraging our expertise and persistence.

The Bottom Line

So, how long does Amazon reinstatement take? For most sellers, it’s a 1–3 week journey—if you play your cards right. The key is a fast, flawless appeal and quick responses to Amazon’s demands. Every day counts when your revenue’s on the line, so why risk it?

Ready to get your account back faster? Our team at SellerReinstatement.com has reinstated 95% of the accounts we’ve worked on—often in record time. for a free consultation and let’s get you selling again!

Got a reinstatement question? Drop it in the comments—we’re here to help!